Capture existing intent
We met buyers who were already searching, with a fast site, clear product pages and a checkout engineered to turn that intent into orders instead of bounced carts.
E-commerce & software 01
From zero to $300K a month: a store built to sell.
We built a custom B2C e-commerce platform for Caterpillar Fans from the ground up: storefront, checkout, fulfillment and the growth engine behind it. We grew it to $300,000 in monthly revenue within its first year. Not a template. A real product, engineered to convert and easy to run.
Caterpillar Fans
Direct-to-consumer retail brand
Custom e-commerce build
Platform, payments & growth
B2C · Industrial / Mfg-adjacent
High-intent enthusiast audience
$300K / month
Reached within the first year
The brief 02
A brand with real demand but no way to sell it online.
Caterpillar Fans had what most new e-commerce ventures spend years chasing: a passionate, high-intent audience that already wanted to buy. What it didn't have was the machine to capture that demand: no storefront engineered to convert, no checkout built for trust, no fulfillment that could scale, and no growth system feeding the top of the funnel.
The ask wasn't "make us a website." It was the harder, more honest version: build us a business that runs. Stand up a real direct-to-consumer platform, wire it for revenue, and prove the model with money in the door. Fast.
How we design for conversion →What we built 03
A full commerce platform, not just a checkout button.
We treated this like product engineering, because that's what it is. Every layer (storefront, payments, fulfillment, analytics) was built to work together, so the store could grow without breaking and the team could run it without an engineer on call.
Custom storefront
A fast, mobile-first shopping experience engineered around the buyer's intent, not a stock theme bent to fit.
Secure checkout & payments
Friction-free, trustworthy checkout with real payment processing: the moment that makes or breaks a B2C store.
Catalog & inventory
Product management, variants and stock built so the team could merchandise on their own, no dev ticket required.
Order & fulfillment flow
From "add to cart" to packed and shipped: an operations backbone that could scale with order volume.
Analytics & tracking
Clean measurement from ad click to purchase, so every dollar of marketing spend could be tied to revenue.
Built to run, not babysit
Reliable hosting and a CMS the owners could actually use, so the store stayed up and stayed theirs.
Storefront · checkout · fulfillment
The growth engine 04
The platform was the foundation. Demand is what filled it.
A beautiful store with no traffic is a brochure. This is where our tech-first DNA and our marketing roots stop being two things and start being one system: the build and the growth, reinforcing each other.
Feed the funnel
Paid and social drove qualified traffic to the store, while the analytics layer told us exactly which channels paid back, so spend went where it earned.
Compound the value
Email, retargeting and lifecycle flows turned one-time buyers into repeat revenue: the difference between a spike and a business that grows month over month.
The results 05
Revenue, not just traffic.
We measure e-commerce work by the only number that matters to an owner: money in the door. Here's what the first year looked like.
0
in monthly revenue, reached within the first year
0
from launch to that monthly run-rate
0
annualized run-rate at the $300K/mo mark
0
platform: store, payments & growth, built together
$300K/month is the documented milestone; the annualized figure is that run-rate expressed yearly, shown for context.
Why it worked 06
One team owned the whole machine.
Most agencies would have handed off a store and walked away, or built a campaign for someone else's platform and hoped it converted. The reason this hit $300K a month is that the same team owned the build and the growth.
When the developer who wired the checkout sits next to the marketer buying the traffic, the loop closes: every conversion insight goes straight back into the product, and every product improvement makes the next dollar of spend work harder. That's the integrated system: software and marketing as one discipline, not two vendors pointing fingers.
Meet the team behind it →More proof 07
Work our team has led for national institutions.
A note on attribution: these are engagements our founders and senior team led (credentials, the experience you'd be hiring), not Zoned Marketing-the-company client logos.
Financial certification650% lower cost-per-lead, YoY
6,000+qualified leads against a 3–4K goal, on similar spend
Read the case →
Public health147M+ impressions, statewide
Gold & Silver2025 Ragan PR Daily Content Marketing Awards
Read the case →
Clean energy10+ clean-energy program sites
Multi-sitebuilt and maintained over a multi-year engagement
Read the case →
Let's talk 08
Got a store that should be selling more?
Whether you're launching a new direct-to-consumer brand or fixing one that leaks revenue at checkout, we'll tell you honestly what we'd build and how we'd grow it.