Who we are 01
Zoned Marketing is a full-service marketing and development agency, Minority- and LGBTQ+-owned, Michigan-rooted, and built to run like your senior in-house team. We don't sell campaigns. We build marketing systems that compound over time.
Our belief 02
We started Zoned Marketing because we kept watching good brands get stitched together by a dozen vendors who never talked to each other: a web shop here, a media buyer there, an SEO freelancer somewhere else. The work didn't add up, and nobody owned the outcome.
So we built the opposite: one team that runs web, SEO, paid media, data, CRM, creative, research, and PR as a single system, where every channel makes the next one smarter. Our team came up as engineers, strategists, and media leads at companies like Apple, Google, LinkedIn, and Expedia before building Zoned Marketing. We bring that rigor, with the agility of a team small enough to actually care. Local roots, global standards.
The partners 03
You work directly with the people doing the work. Senior partners, not a chain of account managers passing your brand down the line.
Before co-founding Zoned Marketing, Joey built and led a 15-person team at Lambert by LLYC (media planning, buying, programmatic, SEO, social, analytics and web), overseeing $30M+ in annual media across accounts like the Michigan Economic Development Corporation, CFP Board, CAT Fans and Missouri DHSS. His foundation was built at Google and LinkedIn. A Michigan State Hospitality Business grad, and the reason restaurant and food-service marketing runs deep here.
Riju brings nearly a decade across web development, digital marketing and strategic brand-building, equal parts creative and technical. He has built enterprise-grade web applications, launched SEO-driven content strategies and run end-to-end advertising campaigns for startups, corporations and nonprofits, turning complex problems into intuitive, user-centered solutions. He leads with tight client and cross-functional collaboration; the stack underneath is React, Node, PHP, the cloud, and the AI tooling on top.
An executive media strategist with deep expertise across the full digital spectrum: programmatic, search (SEM), paid social, Connected TV/OTT and advanced retargeting. Nick designs, launches and continuously optimizes cross-platform media plans where every touchpoint works together, built to deliver measurable results and exceptional return for our partners.
The team 04
What sets us apart 05
Web, media, data, and creative built to reinforce each other. Value compounds.
We don't just draw it; we engineer it. Founder roots in software and ad-tech.
Restaurant and food-service marketing is our specialty: online ordering, reservations, delivery apps, social, reviews, and local SEO that fill tables.
Minority- and LGBTQ+-owned. Inclusivity and accessibility aren't add-ons here.
Clear KPIs, honest reporting, and a standing dislike of vanity metrics.
Beyond hospitality, our team leads regulated, accountable work in government, higher-ed, and public health. Senior people stay close through launch and beyond.
