Program & campaign sites
Full-stack builds for clean-energy program launches: rate education, rebate explainers and seasonal campaigns, each tuned to convert curious visitors into enrolled customers.
Selected work · Web & public sector 01
Making clean energy easy to understand, and easy to enroll in.
Over four years, our Head of Web shipped 10+ program sites and digital campaigns for Clean Power Alliance, California's largest community choice aggregator, turning dense rate structures and rebate rules into web experiences real customers could actually use.
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clean-energy program sites & campaigns shipped, 2019–2023
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years embedded in the web & digital experience team
AA
WCAG 2.1 accessibility held as the baseline, not an afterthought
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uptime target for public-facing enrollment journeys
The partner 02
A public energy provider serving millions of Californians.
Clean Power Alliance is a community choice aggregator delivering cleaner electricity to communities across Los Angeles and Ventura counties, one of the largest providers of its kind in the country. Its job is to give residents and businesses a greener default for the power they already use, while staying transparent about rates, programs and choices.
That mission lives or dies on the web. If a customer can't find their rate plan, understand a rebate, or enroll in a program in a couple of clear steps, the cleaner-energy promise never reaches them. Our Head of Web, Riju Mondal, spent four years (2021–2025) inside that team, building and shipping 10+ program sites and digital campaigns across 2019–2023.
Meet the team →The challenge 03
Clean energy is simple to believe in and surprisingly hard to explain.
Community choice energy comes wrapped in rate tiers, opt-out windows, billing partnerships with the legacy utility, and rebate programs with their own eligibility rules. Each new initiative meant a new microsite, a new enrollment flow, and a new audience that had never heard the term "community choice aggregator."
The work wasn't just to make it look good. It was to make a regulated, multi-stakeholder, public-facing service feel calm, trustworthy and obvious for everyone, on any device, including assistive technology.
Regulated · public-facing · multi-stakeholder
What we built 04
Ten-plus program sites, one consistent system behind them.
Rather than treat every campaign as a one-off, the work leaned on reusable patterns, a shared component library and accessible-by-default markup, so each new program shipped faster and felt like part of the same trusted brand.
Enrollment & lead journeys
Clear, low-friction flows that walked residents and businesses from "what is this?" to "I'm in," with the rate logic and eligibility rules handled quietly in the background.
Accessibility, baked in
WCAG 2.1 AA treated as the floor. Semantic structure, keyboard journeys, color-contrast and screen-reader support, because public energy has to work for every resident, not most.
Performance & reliability
Fast-loading pages and stable hosting built to hold up during campaign spikes, with uptime treated as a customer-trust metric, not a back-office afterthought.
Analytics & measurement
GA4 and event tracking wired through every enrollment journey, so the team could see where customers hesitated and fix the real drop-off, not the assumed one.
A reusable component system
Shared, brand-consistent patterns that let each new program reuse what already worked: faster launches, fewer bugs, and a web presence that always felt like one organization.
How we approach it 05
We don't just ship pages — we engineer trust.
Public-sector web carries a different weight than a product launch. The standard isn't "does it look modern." It's "can a first-time visitor, on an old phone, using a screen reader, understand their energy choice and act on it." That's the bar this work was held to, every release.
The impact 06
Complex energy programs, made clear, with the experience to prove it.
Across four years and a dozen-plus launches, the web presence grew into something cohesive: faster to extend, easier to use, and built to the accessibility and reliability standards public service demands.
Faster program launches
A shared component system turned each new initiative from a from-scratch build into an assembly, shrinking timelines and freeing focus for the message, not the markup.
Accessible to every resident
WCAG 2.1 AA held as the baseline meant the experience worked for residents using assistive technology, a non-negotiable for a public energy provider.
Clearer paths to enrollment
Rate education and enrollment flows were restructured around how customers actually think, removing friction between curiosity and commitment.
A consistent, trusted brand
Ten-plus sites that looked and behaved like one organization, reinforcing credibility every time a resident moved between programs.
Decisions grounded in data
GA4 and event tracking turned guesses into evidence, so improvements targeted the real drop-off points in each journey.
Reliable when it mattered
Performance and uptime treated as customer-trust metrics: the experience held up under campaign traffic instead of buckling at the peak.
A note on attribution, because we believe in it: this is web and digital-experience work our Head of Web led hands-on while embedded with Clean Power Alliance. We present it as the experience you'd be hiring, the proof of how we build, rather than a packaged agency engagement.
Accessible by default · WCAG 2.1 AA
The capability behind it 07
This is what our web team does, for any complex, public-facing brand.
Clean energy was the subject. The discipline travels: full-stack engineering, conversion-focused UX, accessibility and analytics, built into one system that's faster to extend and easier to trust. The same approach serves government, higher education, public health and hospitality alike.
More of our work 08
Proof, not promises: across the whole system.
Web is one discipline of nine. Here's how the same senior team performs across paid media, public health and economic development.
Financial certification650% lower cost-per-lead, YoY
6,000+qualified leads against a 3–4K goal, on similar spend
Read the case →
Public health147M+ impressions, statewide
Gold & Silver2025 Ragan PR Daily Content Marketing Awards
Read the case →
Economic developmentStatewide opportunity marketing
28,000+leads in a single fiscal year, at national scale
Read the case →
Let's talk 09
Have a complex story that has to be clear?
If your brand lives in a regulated, public-facing, multi-stakeholder world (energy, government, health, education), that's exactly where we do our best work. Tell us what you're building.