Digital Marketing & Paid Media 02
Strategy, buying and reporting under one roof, across paid search, paid social, programmatic, CTV/OTT, digital audio, traditional and geofencing. The same senior hands that have led multimillion-dollar national campaigns run yours, with every channel feeding the next.
Media our principals have planned, bought and optimized
A note on attribution: these are engagements our founders and senior team led, several executed during prior agency tenures. We present them as the experience you'd be hiring, not as Zoned-the-company client logos.
Why it works 01
Paid media fails quietly when it's fragmented: a search team that doesn't talk to social, a programmatic vendor with no view of your point-of-sale, a dashboard nobody trusts. We buy in-house and connect the wiring: audience strategy, creative, landing experience, measurement and optimization all sit on one team.
For a restaurant group, that means a Google Ads search dollar, a craveable Instagram Reel, a third-party-app promotion and a geofenced offer all pull in the same direction, toward a number you actually care about: covers booked, online orders, average ticket, repeat visits. For hotels, higher-ed and public-sector clients, the same system flexes to occupancy, enrollments and behavior change. Budget flows to what's working in near-real time, and learnings move between channels instead of dying in silos.
See how we measure it →Channels we run 02
Whether you're a restaurant group filling tables and online orders or a national brand chasing leads, engage a single channel or the whole mix. Either way, senior people who've done this at national scale do the work, not a junior team learning on your budget.
Google Ads and Microsoft Ads built around intent, not just keywords. When someone searches "best patio dinner near me," "order pizza delivery" or "private dining downtown," your restaurant shows up ready to book. Tight account structure, local and call campaigns, smart bidding with real guardrails, and landing pages tuned for reservations and online orders. We chase qualified covers, not cheap clicks.
Explore paid search →Full-funnel social across Meta, TikTok, Instagram, Snap and beyond: creative-led, audience-smart, and tested relentlessly. For restaurants and hospitality, that's mouth-watering short-form of the dish, the patio and the pour, geo-targeted to nearby diners and retargeted to past guests. We also run B2B demand gen on LinkedIn, matched to where your buyer actually pays attention.
Explore paid social →Bought programmatically across the open web and the big screen. Connected TV and over-the-top streaming put you in premium video without legacy TV waste. Brand-safe inventory, real frequency control, and outcomes we can actually trace.
Explore programmatic & CTV →Streaming audio on Spotify and podcasts, plus YouTube across skippable, bumper and connected-TV formats. High-attention, sound-on environments that build memory and reach, sequenced with the rest of the funnel and never bolted on.
Out-of-home, billboards, radio and print, planned with a digital brain: measured, retargetable, and accountable. Big, public, hard-to-ignore presence for moments when a brand needs to own a market, not just a feed.
Precision targeting by place and household. Geofence your dining room, a competitor down the block, a stadium, a campus or a convention, and match real-world visitors to device and IP audiences. Ideal for driving walk-in traffic to a restaurant, filling seats around an event, conquesting nearby concepts and any footfall-driven goal.
Before a single dollar is spent, we map who we're reaching and why, building first-party data, lookalikes, intent signals and lifecycle stage into the media plan. Reach the right people in the right mindset, then expand only what's working.
No reseller markups, no black-box middlemen. We hold the platform seats, negotiate directly, and own the optimization. You get transparency on spend, honest reporting, and a team that's accountable for the result end to end.
Tell us your goal and your number. We'll build the channel mix that gets there, and tell you honestly where not to spend.
Plan your media →For restaurants & hospitality 03
A restaurant doesn't need impressions. It needs a full Friday, a 6pm slot that books out, a delivery order placed before the craving fades. We build the whole paid mix around the moments that actually move a guest from hungry to seated, and we measure ourselves against the number on your books, not a vanity metric in a dashboard.
Search catches the diner already typing "patio dinner near me." Craveable short-form on Instagram, TikTok and Snap creates the appetite in the first place. Geofencing puts an offer in front of the household three blocks away and conquests the concept down the street. Third-party-app and delivery promotions defend your margin where the orders already live. And every channel points at the same outcome: a reservation, an online order, a bigger average ticket, a guest who comes back.
See our restaurant marketing →Creates the craving
Drives the order
Books the table
Fills the roomHow we run it 04
The same loop every engagement runs on. Rigorous enough for regulated, public-sector work; fast enough to move budget the moment the data tells us to.
We start from your real goal (leads, revenue, occupancy, enrollment, behavior change), then build the audience, channel mix and budget to hit it. No spend without a thesis.
Our creative team engineers assets designed for ROI: formats, hooks and variants matched to each platform, not one ad stretched across all of them.
In-house buyers manage the seats directly, test relentlessly, and move budget toward what's working, with measurement wired in from day one, not bolted on later.
Clear KPIs, real-time dashboards, multi-touch attribution and transparent spend. You see what worked, what didn't, and exactly what we're changing next.
In-house, media-neutral 05
Spend data flows back in
Most agencies route your buying through resellers and trading desks that mark up the media and quietly favor whoever pays them back. Zoned Marketing is media-neutral by design: we have no kickbacks, no quid-pro-quo vendor deals, and no allegiance to any single channel. We hold the platform seats ourselves and negotiate with vendors directly, which means we can play them against each other on price, move budget the moment a channel underperforms, and recommend the mix that's genuinely best for you.
That neutrality buys you three concrete things: better results, because every placement is chosen on merit; lower rates, because we negotiate across vendors instead of defending one; and real optimization flexibility, because we can reallocate spend without a contract fighting us. And because the buying never leaves the building, your reservation, order and lead data flows straight back into the next decision: no black box, no hand-off, no "we'll have to ask the vendor."
See how we report it →Professional media buying is more than phone calls and emails. Even a perfect plan fails on a sloppy buy, so every dollar runs the same disciplined path.
The buyer studies the approved media plan end to end: goals, scope, channels, so nothing gets bought blind.
We map lead times, seasonality and each platform's quirks to secure the right inventory, not just the easy sale.
Direct negotiations on price and placement, then the seats are bought and trafficked by our own ad-ops hands.
Performance is monitored continuously and read back to you in plain language, with direct access to our work-management software.
Transparency isn't a quarterly slide. It's a rhythm. You always know what's running, what it's costing, and what we're changing next.
Real-time spend, pacing and performance on a dashboard you can open any time. No waiting for us to export a deck.
A short, plain-language read on what moved, what we shifted budget toward, and the tests we're running next.
Results against the KPIs that matter to you (covers, orders, leads, occupancy), with multi-touch attribution behind them.
We step back, reread the market and your goal, and re-cut the channel mix and budget for the quarter ahead.
Proof in market 06
Two engagements our team led at the scale and stakes where integrated media has to perform. Presented as the experience you'd be hiring, several executed during prior agency tenures.
Public health · team-ledA multilingual, behavior-change effort that paired programmatic, social, audio and traditional into one accountable plan, earning Gold & Silver at the 2025 Ragan PR Daily Content Marketing Awards.
Certification · team-ledA tightly-measured paid program (search, social and programmatic) focused on a single qualified-lead goal, driving 6,000+ qualified leads against a 3–4K target on similar spend.
Better together 07
Run digital marketing on its own, or stack it with the disciplines that make every dollar go further.
GA4, attribution and dashboards so every channel is accountable to a real number.
Explore →Ad creative engineered for ROI, built per platform, not stretched across all of them.
Explore →Landing pages and journeys tuned to convert the traffic your media buys.
Explore →Lead scoring and nurture that turn paid clicks into compounding pipeline.
Explore →Let's talk 08
Tell us your goal and your number. We'll show you the channel mix that gets there and be honest about where not to spend. Senior people, in-house buying, transparent reporting.
