Paid Social 01
Meta, LinkedIn, TikTok, Snapchat and Reddit, bought in-house by senior media buyers, not handed to a junior team learning on your budget. Platform-native creative, audience strategy that respects the feed, and every dollar measured back to leads, pipeline or revenue.
Why it's different here 01
The platforms have gotten very good at finding the right person. Where campaigns break is the three seconds after: a stiff, repurposed ad that screams "skip me" in a feed built for friends, jokes and food. Nowhere is that truer than restaurants: a plate that doesn't sizzle in the first frame gets scrolled past. We start from the creative and the context, then let the targeting do what it's already good at.
Practically, that means the Reel that fills your Friday covers looks nothing like the LinkedIn ad we run for a B2B client, and neither is your menu photo cropped into a square as an afterthought. We hold the ad accounts in-house, wire conversion tracking in from day one (orders, reservations, leads) and treat the feed as a place to earn attention, never just rent it.
Back to Digital Marketing →Platforms we run 02
Run a single channel or the whole mix. Each platform has its own audience, its own format language and its own buying logic. The same senior buyers own all of it end to end: no resellers, no junior account managers, no copy-paste campaigns.
Still the workhorse of paid social and the home turf for restaurants: Feed, Reels, Stories and Advantage+ across Facebook and Instagram, with the tightest local targeting and the deepest creative toolkit anywhere. We build the full funnel here: hungry-and-nearby prospecting into broad and lookalike audiences, then retargeting and CRM-matched audiences that bring warm diners back to book, order or walk in.
The right room for B2B, recruitment, higher-ed and considered, high-value decisions. We target by job title, seniority, company, industry and skills, then back it with content that earns a click from a skeptical professional. Built for lead gen, account-based plays and the long, multi-touch buying cycles our public-sector and institutional work demands.
Where food goes viral and a dish can fill a dining room overnight. TikTok rewards sound-on, native, made-for-the-platform video (the cheese pull, the pour, the line out the door), so we engineer creative that feels like a post, not a TV spot dropped into a vertical frame. Strong for restaurant awareness, demand creation and reaching the younger diners the older platforms are losing.
Direct reach to a younger, highly-engaged audience through full-screen vertical video and AR-led formats. Snap punches above its weight for event promotion, app installs, local campaigns and behavior-change messaging aimed at hard-to-reach younger demographics, a lever we've leaned on in public-health and outreach work.
The most under-used channel in most media plans, and a goldmine when the audience is intent-driven and skeptical of ads. We target by community and interest, write in a voice that respects how Reddit actually talks, and use it to reach niche, high-consideration audiences other platforms simply can't surface.
The work that makes all five platforms perform. Before launch we map the audiences (first-party data, lookalikes, intent and suppression lists) and brief creative that's built per platform, per placement, per stage of the funnel. Then we test relentlessly: hooks, formats, offers and audiences, scaling only what proves out.
How we run it 03
Paid social only compounds when one team owns the whole loop: the ad accounts, the audiences, the creative and the measurement. We keep all of it under one roof, so budget shifts toward what's working in near-real time and nothing gets lost in a markup or a hand-off.
Creative · audience · measurement
The loop 04
Rigorous enough for regulated, public-sector campaigns; fast enough to kill a losing ad and double down on a winner the moment the data is clear. No spend without a thesis, no reporting you can't trust.
We start from the real goal (leads, pipeline, installs, awareness, behavior change) then choose the platform mix, audiences and funnel stages to hit it. Every campaign ties back to a metric you actually care about, not a vanity number.
A TikTok ad, a LinkedIn ad and a Meta Reel are three different crafts. Our creative team engineers assets designed for ROI: hooked, paced and formatted for each feed, with enough variants to actually learn from the test.
Our buyers manage the ad accounts directly, structuring audiences, testing hooks and offers, capping frequency, suppressing the wrong people and moving budget toward what's converting, with brand safety enforced throughout.
Clear KPIs, conversion tracking, real-time dashboards and transparent media costs. You see which platform, audience and creative actually drove results, and exactly what we're changing next flight. No mystery, no spin.
Social and paid media our principals have planned, bought and optimized
A note on attribution: these are engagements our founders and senior team led, several executed during prior agency tenures. We present them as the experience you'd be hiring, not as Zoned-the-company client logos.
Proof in market 05
Engagements our team led at the scale and stakes where social has to pull its weight alongside search, programmatic and creative. Presented as the experience you'd be hiring, several executed during prior agency tenures.
Certification · team-led
A tightly-measured paid program (search, social and programmatic against a single qualified-lead goal) that drove 6,000+ qualified leads against a 3–4K target on similar spend, with paid social doing real work in both prospecting and retargeting.
Public health · team-led
A multilingual, behavior-change effort where paid social (including younger-skewing platforms) worked alongside programmatic, video and audio to reach real communities. It earned Gold & Silver at the 2025 Ragan PR Daily Content Marketing Awards.
Better together 06
Run social on its own, or stack it with the disciplines that make every impression and every click go further.
Capture the demand social creates: intent-driven search and shopping that closes the people you've warmed up.
Explore →Extend reach beyond the feeds: display, Connected TV and audio sequenced with your social audiences.
Explore →Platform-native video, static and motion creative engineered for ROI, built per feed, not stretched across all.
Explore →GA4, attribution and dashboards so every platform, audience and ad is accountable to a real number.
Explore →Let's talk 07
Tell us your goal and your number. We'll build the paid-social mix that gets there: native creative, sharp audiences, and measurement back to the outcome. Senior people, in-house buying, transparent reporting.
