Programmatic & CTV 01
Programmatic display and video, Connected TV and OTT, digital audio, geofencing and retargeting, planned and bought in-house, on screens people actually pay attention to. Brand-safe inventory, real frequency control, and outcomes we can trace back to a number that matters.
Beyond the buzzword 01
Programmatic is simply buying ad inventory through software in real time, but most brands experience it as a fog of resold impressions, mystery fees and dashboards nobody trusts. We run it the other way: in-house seats on the demand-side platforms, transparent media costs, and brand-safe inventory we actually vet.
That precision is what makes the big screen finally accountable. Connected TV puts you in premium, full-screen video without legacy TV's spray-and-pray waste. Because we hold the seats and wire measurement in from day one, you see real frequency, real reach, and a line back to leads, visits or revenue.
Back to Digital Marketing →Formats we run 02
Run a single format or the whole video-and-audio system, whether you're a restaurant group filling tables across every location or a brand chasing statewide reach. Either way, the same senior buyers who've managed national campaigns hold the seats and own the optimization: no reseller markups, no mystery middlemen.
Banners, rich media and online video bought across the open web through demand-side platforms, targeted by audience, context and intent, not just cheap impressions. Brand-safe inventory, real viewability standards, and creative sized for every placement.
Full-screen, non-skippable video on the living-room TV, including streaming apps, smart TVs and over-the-top platforms, with the targeting and measurement legacy TV could never offer. Premium placement, controlled frequency, and reach you can actually prove.
Streaming audio and podcasts on Spotify, podcast networks and music platforms: high-attention, sound-on moments that build memory and reach during commutes, workouts and downtime. Sequenced with the rest of the funnel, never bolted on as an afterthought.
Precision targeting by place and household. Draw a fence around your restaurant, a competitor down the street, a food hall or an event, then match real-world visitors to device and IP audiences. Ideal for restaurants and local food service, conquesting nearby diners, and footfall-driven goals.
Bring back the people who already raised a hand (site visitors, cart abandoners, video viewers and CRM audiences) with messaging that adapts to where they are in the journey. Frequency-capped and sequenced, so you stay present without wearing out your welcome.
Before a dollar is spent, we map who we're reaching and where it's safe to reach them: first-party data, lookalikes, intent signals and vetted, brand-safe inventory built into the media plan. Reach the right people in the right context, then scale only what works.
From the open web to the big screen
How we run it 03
Programmatic only compounds when someone owns the whole loop: the platform seats, the audiences, the creative, the brand-safety lists and the measurement. We keep all of it in-house, so budget moves toward what's working in near-real time and nothing disappears into a reseller's margin.
The loop 04
Rigorous enough for regulated, public-sector campaigns; fast enough to shift budget the moment the data tells us to. No spend without a thesis, no reporting you can't trust.
We start from the real goal (leads, visits, revenue, awareness, behavior change) and then build the audience, format mix and frequency to hit it. Every line of the media plan ties back to a metric you actually care about.
CTV, display, audio and social each demand their own craft. Our creative team engineers assets designed for ROI: sized, paced and hooked for each screen, not one spot stretched thin across all of them.
Our buyers manage the DSP seats directly, testing audiences, capping frequency, pruning low-quality inventory and moving budget toward what's converting, with brand safety enforced the entire way.
Clear KPIs, real-time dashboards, multi-touch attribution and transparent media costs. You see what worked, what didn't, and exactly what we're changing next flight, with no vanity metrics standing in for results.
Programmatic, video and audio our principals have planned and bought
A note on attribution: these are engagements our founders and senior team led, several executed during prior agency tenures. We present them as the experience you'd be hiring, not as Zoned-the-company client logos.
Proof in market 05
Engagements our team led at the scale and stakes where programmatic, CTV and audio have to perform together. Presented as the experience you'd be hiring, several executed during prior agency tenures.
Public health · team-ledA multilingual, behavior-change effort that paired programmatic, streaming video, digital audio and social into one accountable plan, earning Gold & Silver at the 2025 Ragan PR Daily Content Marketing Awards.
Certification · team-ledA tightly-measured paid program (search, social and programmatic against a single qualified-lead goal) that drove 6,000+ qualified leads against a 3–4K target on similar spend.
Better together 06
Run programmatic and CTV on their own, or stack them with the disciplines that make every impression go further.
The full media practice: paid search, social, traditional and OOH planned alongside programmatic.
Explore →GA4, attribution and dashboards so every screen and impression is accountable to a real number.
Explore →CTV spots, video and display creative engineered for ROI, built per format, not stretched across all.
Explore →Landing pages and journeys tuned to convert the traffic your programmatic buys send.
Explore →Let's talk 07
Tell us your goal and your number. We'll build the programmatic, CTV and audio mix that gets there: brand-safe, frequency-controlled, and measured back to the outcome. Senior people, in-house buying, transparent reporting.
