Shopify & Shopify Plus
Custom themes, app integrations and headless front ends on the platform built to sell. Fast to launch, painless for your team to run day to day, and tuned so you're optimizing the store instead of fighting it.
E-Commerce Development 01
Stores engineered to sell, not just to look the part.
Shopify and custom commerce builds where every page is tuned for the checkout, wired into the payments, inventory and ad stack you actually run on. Built by the same engineers who run the paid media that feeds it, so traffic and conversion are designed together, not bolted on after launch.
More than a storefront 01
A store isn't a website with a cart. It's a revenue machine.
Most e-commerce builds get judged on how the homepage looks. The ones that make money (a restaurant's online-ordering flow, a D2C catalog, a subscription box) get judged on something harder to see: how fast the menu or product page loads, how few taps it takes to check out, how cleanly orders land in your kitchen or fulfilment system, and whether your ad spend can find the people most likely to buy.
Zoned Marketing was founded by software engineers, and commerce is where engineering and marketing meet. We build the same way for a restaurant taking orders direct (keeping the margin the third-party delivery apps would skim) as we do for a D2C brand. We've taken one such brand from launch to $300K a month inside its first year, by building the store and running the media that fed it as one connected system, not two vendors pointing fingers.
Back to Software Development →What we build 02
From a fast Shopify launch to fully custom commerce, one engineering team, end to end.
Whether it's a restaurant online-ordering and delivery flow, a D2C catalog or a subscription store, Shopify is the right answer more often than the industry admits: fast to launch, easy to run and hard to break. But when the menu logic, the business rules or the POS and delivery integrations outgrow it, we build custom. The honest recommendation comes first; the platform follows the problem.
Custom & Headless Commerce
When the catalog, pricing logic or integrations outgrow an off-the-shelf platform, we build storefronts on React and Node against a headless commerce backend, giving you total control over the buying experience with none of the template constraints.
Conversion Rate Optimization
Product pages, cart and checkout rebuilt around the data: fewer steps, faster loads, clearer trust signals and A/B tested changes. The same percentage lift on an existing store is often worth more than chasing new traffic.
Migrations & Replatforming
Moving off WooCommerce, Magento or a dated custom build without losing rankings, URLs or order history. Careful redirect mapping, data migration and a launch plan that protects the SEO equity you've spent years earning.
Subscriptions & Recurring Revenue
Subscribe-and-save, memberships, bundles and replenishment flows that turn one-time buyers into predictable monthly revenue, backed by the billing, dunning and customer portals that keep churn down and LTV up.
Integrations & Operations
The plumbing that keeps a growing store sane: payments, POS, ERP, inventory, 3PL/fulfilment, tax, email and your ad platforms, all connected so an order flows from checkout to the kitchen or warehouse without anyone re-keying data.
Built to convert 03
Every decision points at one number: revenue per visitor.
A beautiful store that converts at 1% loses to a plain one that converts at 3%. We engineer for the second store, sweating the speed, the friction and the trust on the pages where money actually changes hands. On a restaurant's ordering flow that means fewer taps from craving to checkout; on a D2C catalog it means a faster product page. Either way, every change is proven with real data rather than opinion.
- Sub-second product pages
- Streamlined, fewer-step checkout
- Trust signals & clear returns
- Smart upsells & cross-sells
- Server-side tracking & clean data
- A/B tested, not guessed
Built for the checkout
Connected, not siloed 04
A store that talks to the rest of your stack, automatically.
The difference between a store that scales and one that quietly breaks at volume is almost always the integrations. We connect the systems so an order moves from checkout to shipping to your books without a human copying anything between tabs.
Payments & checkout
Stripe, Shop Pay, PayPal, Apple Pay and Google Pay: the express, low-friction options shoppers expect, configured for your margins and your markets.
Inventory & ERP
Two-way sync with your inventory, ERP or POS so stock counts stay honest and overselling doesn't blindside you on a big sale day.
Fulfilment & shipping
3PL, warehouse and carrier integrations with live rates and tracking, so orders ship fast and customers always know where their package is.
CRM & email
Klaviyo, HubSpot and your CRM wired in for abandoned-cart, post-purchase and lifecycle flows that recover revenue while you sleep.
Ad platforms & pixels
Server-side conversion tracking and clean product feeds for Meta, Google and TikTok, so the media we run can actually find your buyers.
Tax & analytics
Automated sales-tax handling and GA4 e-commerce tracking, so compliance is hands-off and every funnel step is measurable.
Proof 05
A store our team built and scaled to $300K a month.
A note on attribution: this is an engagement our founders and senior team have led. We present it as the experience you'd be hiring: a credential, not a company client logo.
E-commerce · D2C platform$300K/month within the first year
A new direct-to-consumer commerce platform, engineered for conversion and scaled with the paid media our team runs in-house, that reached $300K in monthly revenue inside twelve months of launch. Store and media, built and run as one system.
Read the case →0
in monthly revenue, reached inside the first year
0
from launch to that monthly run rate
0
team building the store and running the media
The honest version: store engineering plus in-house paid media, run together. That's the system we'd bring to your store.
How we build 06
A process built to protect revenue, through launch and well past it.
A store is live infrastructure: a bad migration loses rankings, a slow checkout loses sales. We build in the open on a live staging environment, and you finish owning the store, the accounts and the documentation.
Audit & strategy
We dig into your catalog, margins, customers and current funnel, then recommend the platform and the build that fit, honestly, even when that's the simpler one.
Architecture & integrations
We map the data, payments, inventory and fulfilment flows up front, so the store works the way your operation actually runs instead of forcing your team to adapt to it.
Design the path to checkout
Product, collection, cart and checkout designed around the buying decision: clear, fast and free of the friction that quietly leaks conversions.
Build in the open
Iterative sprints on a live staging store you can watch, with performance, accessibility and tracking checks running the entire way. No surprises at launch.
Test, migrate & launch
Cross-device QA, test transactions, redirect mapping and a monitored go-live, so nothing breaks on launch day and your rankings come along for the ride.
Optimize & grow
Post-launch CRO, lifecycle flows and paid media to keep revenue-per-visitor climbing, because the launch is the start of the work, not the end.
Why Zoned Marketing 07
The only commerce team that also runs the ads, so your store is built for the traffic it'll get.
Plenty of agencies can build you a Shopify store or a restaurant ordering site. Far fewer build it knowing exactly how they'll drive traffic to it, track it and scale it profitably. Zoned Marketing does, because the engineers and the media buyers are the same team.
Built by engineers
Founder-led development with deep full-stack experience. Not a junior team learning commerce on your budget and your launch deadline.
Media under one roof
The same hands that engineer the store run the paid search, social and shopping campaigns that feed it, so store and demand are designed together.
Obsessed with conversion
We optimize for revenue-per-visitor, not vanity. Often the cheapest growth is a better checkout, not a bigger ad budget.
Honest platform advice
Shopify when Shopify fits, custom when it doesn't. We recommend the build that serves your business, not the one with the biggest invoice.
You own everything
Your store, your accounts, your customer data and clean documentation. No proprietary lock-in, no being held hostage to renew.
Senior, end to end
The people in the pitch are the people in the repo and the ad account: boutique attention with national-firm standards.
Better together 08
A store is one part of the system.
E-commerce pays off fastest when the build, the demand and the lifecycle marketing are run by the same team.
Digital Marketing
Paid search, social and shopping campaigns that drive qualified, ready-to-buy traffic straight to your store.
Explore →SEO
Technical and content SEO so your products rank and earn organic revenue that compounds month over month.
Explore →CRM & Automation
Abandoned-cart, post-purchase and lifecycle flows that turn one-time buyers into repeat, compounding revenue.
Explore →Let's build 09
Ready to build a store that sells?
A first Shopify launch, a replatform, a custom commerce build, or a store that's stalled and needs to convert better: tell us where you are. We'll tell you honestly how we'd approach it, and whether we're the right team to ship it.