Public health · behavior change147M+ impressions, statewide
Gold & Silver2025 Ragan PR Daily Content Marketing Awards
Read the case →
PR & Communications 09
Earn the attention. Then change what people do with it.
Anyone can write a press release. We build communications systems that earn real coverage, position your leaders as the people worth quoting, hold up under pressure, and, when the goal is behavior change, actually move people to act. Trusted by public-health and government clients where the message has to land in every language and survive public scrutiny.
Why it matters 01
PR isn't a press release. It's a system for earned trust.
Paid media tells your story; earned media gets others to tell it for you, and that third-party credibility is worth more than any ad. But coverage on its own is vanity. We connect earned media to the rest of your system: the reporter relationship, the spokesperson who's actually ready, the landing page that captures the moment, the data that proves it mattered.
That's the difference between a clip count and a result. We build the relationships, the message discipline, and the rapid-response muscle that compound into reputation over time, not just placements.
Talk to our comms lead →
Message discipline · rapid response
What we do 02
From earned media to behavior change: the full communications range.
Senior PR practitioners, led by a director with 15+ years in the discipline, running the work end to end. Strategy, media relations, and message craft under one roof, integrated with the channels around it.
Earned media & media relations
Real reporter relationships, sharp pitches, press releases and media kits, newsworthy story angles, and the placements that build credibility.
Thought leadership
Positioning your executives and experts as the voices worth quoting: bylines, op-eds, speaking platforms, awards and an authority narrative.
Crisis & rapid response
Holding statements, message houses, escalation protocols and a calm hand when the story is moving faster than you are.
Behavior-change comms
Public-health and government communications engineered to shift what people actually do, grounded in research and measured against real outcomes.
Multilingual & culturally-competent outreach
Messages built for the communities they need to reach: translated and transcreated, not just localized, with the right messengers and channels.
Stakeholder & public affairs
Coalition and community engagement, listening sessions, and the stakeholder communications that regulated, public-facing work demands.
Press kits · bylines · message houses
The craft 02b
Earned media and thought leadership: the work behind the headline.
A placement looks effortless from the outside. It isn't. It's a reporter relationship kept warm long before the pitch, a story angle sharp enough to earn a busy editor's attention, and a spokesperson who's been prepped to say the right thing on the record. Zoned Marketing handles the unglamorous middle so the moment lands.
Media relations & pitching
Targeted media lists, tailored pitches and the relationships that turn a cold send into earned coverage.
Press kits & newsroom assets
Releases, fact sheets, executive bios, b-roll and the on-site newsroom reporters actually pull from.
Bylines, op-eds & speaking
Ghostwritten authority content and the platforms (panels, awards, podcasts) that build a leader's name over time.
Message houses & spokesperson prep
One disciplined set of proof points and media training so everyone stays on-message under the lights.
Our specialism 03
Behavior-change communications, where the message has to move people.
In public health and government, success isn't measured in impressions. It's measured in whether someone made an appointment, filled out a form, or changed a habit. That's a harder brief, and it's the one we're built for.
We start with research and the real barriers people face, craft messages around the messengers a community actually trusts, deliver them in every language that matters, and measure against the outcome, not the open rate. It's earnest, accountable work, and it's home turf for our team.
Research-led · multilingual · measured
Inside the method 03a
We don't guess at the message. We research it first.
The statewide vaccine-confidence work our team led didn't start with a creative concept. It started with listening. Before a single ad ran, the team fielded a 900-person survey of Missouri residents, ran a dozen statewide focus groups, and interviewed healthcare providers to understand the real barriers: access, misinformation and distrust. Then several creative concepts were tested in a second survey, and the winner (the one the data backed) became the campaign.
That research also surfaced a quieter problem: providers themselves felt unprepared to talk vaccines with patients. So the work expanded into a Health Care Professionals' Resource Hub: one-pagers, tools and videos filmed with physicians across the state, reaching the trusted messengers, not just the public. And because confidence work has to land everywhere, messaging was built for high-vulnerability communities and carried across paid social, search, and out-of-home from billboards to bus wraps and transit ads.
Survey · focus groups · concept testing
0
residents surveyed before a single concept was chosen
0
statewide focus groups plus in-depth provider interviews
0
clicks on the digital behavior-change campaign
0
physicians filmed for the provider resource hub
Holding statements · escalation · message control
When the story turns 03a·2
Crisis & rapid response: a calm hand when minutes matter.
Reputation is built over years and tested in hours. The same message discipline that powers a campaign is what protects you when something breaks: a pre-built message house so you're not writing from scratch, holding statements ready to go, a clear escalation path, and a single spokesperson who's been prepped to face the cameras.
We help you map the scenarios before they happen (misinformation, a bad review cycle, an operational stumble) so the day the story turns, the plan is already on the shelf. Regulated and public-facing clients don't get the luxury of improvising, and neither do we.
Restaurant opening · earned buzz
Where we live 03b
Restaurant openings, menu launches and the buzz that fills tables.
Restaurant marketing is Zoned Marketing's home kitchen. When a new concept opens, a chef changes the menu, or a hospitality group expands, we engineer the moment: food-critic and local-press outreach, the influencer and food-blogger seeding that drives a launch-night line, and the review and reputation management that keeps a five-star story going after the ribbon-cutting.
We connect that earned attention to the rest of the system: the reservations page ready for the rush, the online-ordering and delivery-app listings primed, and the social content that turns one great night into a feed people keep coming back to.
0
impressions on the statewide MO Vax effort our team led
0
video views driving the behavior-change message
0
landing-page views captured from earned + paid reach
Gold & Silver
2025 Ragan PR Daily Content Marketing Awards
Proof, not promises 04
Award-winning behavior-change comms our team has led.
A note on attribution: this is an engagement our senior team led, executed during a prior agency tenure. We present it as a credential (the experience you'd be hiring), not as a Zoned-the-company client logo. It's also the only work we describe as award-winning, because it's the only work with the awards to back it.
Public health · behavior change
Public affairs · place marketingStatewide narrative at national scale
28,000+leads in a single fiscal year, message carried across every channel
Read the case →
Thought leadershipA category-defining authority play
6,000+qualified leads against a 3–4K goal, on similar spend
Read the case →
How we work 05
A repeatable process that builds reputation on purpose.
No spray-and-pray pitching. We run communications the way the rest of our system runs: research-led, message-disciplined, and measured against outcomes you actually care about.
Listen & position
Research, stakeholder listening and audience insight to define the messages, and the messengers, that will actually land.
Build the narrative
Story angles, spokesperson prep, bylines and the media list: a narrative reporters want to cover and leaders are ready to carry.
Earn & activate
Pitching, placements and integrated activation, so earned coverage is amplified by paid, social and a page ready to capture intent.
Measure & protect
Coverage and outcome reporting, share-of-voice, and a rapid-response plan standing by for the day the story turns.
Better together 06
PR works hardest when it's wired into the rest of the system.
Earned media on its own is a moment. Connected to creative, paid amplification and data, it becomes momentum. That integration is the whole point of Zoned Marketing: one senior team in the room, planning the placement, the page and the paid push together.
One team · one plan
Creative & Content
The brand journalism, video and assets that give earned stories something worth covering and worth sharing.
Explore →Digital Marketing
Paid amplification that puts your best earned moments in front of the exact audience you need to reach next.
Explore →Analytics
Share-of-voice, coverage quality and outcome tracking, so comms is held to the same hard numbers as every other channel.
Explore →Let's talk 07
Have a story worth telling — or one to get ahead of?
Whether you need earned coverage, a leadership platform, a crisis plan, or a behavior-change campaign that actually moves people, tell us what's at stake. We'll tell you honestly how we'd approach it.