Restaurant, food service & hospitality 01
Zoned Marketing is a restaurant and hospitality strategy, marketing and operations partner: online ordering, reservations, delivery and third-party apps, food social content, review and reputation management and local SEO for restaurants first, plus hotels and destinations. Built by people who've opened restaurants, worked front-of-house and managed hotel revenue, we connect brand, marketing, operations and performance the way most agencies can't.
The operator advantage 02
Most agencies hand a restaurant a media plan and a logo. We bring something rarer: hands-on experience across front-of-house and back-of-house, menu and covers, restaurant and hotel openings, hotel operations and revenue management, PR strategy, and the guest experience itself.
That operator's lens changes the work. We've opened restaurants and run service, so we think in covers, table turns, average check and online-ordering margins. We then layer on the revenue-management discipline our strategy lead earned over years at Expedia helping hotels across the Mountain and Pacific Northwest lift rate, revenue and occupancy. Paired with a Hospitality Business degree and destination, airport and F&B-adjacent civic work, it's a team that thinks in covers and RevPAR, not just impressions.
Meet the team behind it →The capacity behind the practice 03
These aren't restaurant client results. We don't invent those. They're the capability and credentials our team brings to the table, the muscle we point at filling yours.
In annual media spend our team has planned and managed across consumer, civic and destination accounts.
Connected disciplines under one roof: brand, web, ordering, paid, CRM, analytics and more, not five vendors.
Ad and programmatic platforms in our toolkit: Meta, Google, TikTok, DV360, StackAdapt, SimpliFi and beyond.
Cost-per-lead improvement our team drove on a national lead-gen campaign, the performance discipline we bring to covers and bookings.
Figures reflect Zoned Marketing's team experience and capability (including national campaigns our founders led), not named restaurant or hotel client outcomes.
Who we serve 04
A chef-driven restaurant, a boutique hotel and a destination marketing organization have very different math. We lead with restaurants and food service, where most of our work lives. Pick your segment to see how we approach it.
Covers · ordering · loyaltyOnline ordering, reservations, delivery and third-party-app strategy, food-forward social content, review and reputation management, and openings that land, from neighborhood concepts to multi-unit groups.
Restaurants & F&B →
Local SEO · paid ads · socialLocal SEO, paid ads and food social for cafés, bars, bakeries, pizzerias, food trucks and fast-casual, built to drive walk-ins, online orders and repeat regulars in a tight radius.
Cafés, bars & fast-casual →
Rate · revenue · occupancyDirect-booking growth, OTA strategy, pre-arrival and post-stay journeys, and creative that earns the rate, built around how a property actually fills its rooms.
Hotels & Resorts →
Visitation · demand · storyDestination and place marketing that drives visitation and overnight stays. Tourism boards, airports and civic partners, told at scale and measured honestly.
Tourism & Destinations →
Tickets · attendance · VIPTicket sales, attendance and VIP programs for venues, festivals and event-driven hospitality. Promotion, segmentation and guest data wired together so the room fills and fills again.
Events & Venues →What we do 05
From online ordering and reservations to brand strategy and go-to-market, every discipline reinforces the next. A restaurant, property or concept gets one connected engine, not five vendors pulling in different directions.
Online ordering and delivery, reservation and waitlist systems, third-party-app (DoorDash, Uber Eats, Grubhub) and QR-menu strategy, and commission management. The restaurant revenue plumbing other agencies ignore.
Food-forward social content and photography, influencer and UGC programs, and review and reputation management across Google, Yelp and the delivery apps, so the food looks irresistible and the ratings stay high.
Brand voice & identity, content strategy, media-plan development and audience segmentation: positioning that holds up from the website to the host stand.
Local SEO and paid ads for restaurants, search, social and programmatic; billboards, radio and trade pubs; social media management; and CRM & guest-journey marketing.
Graphic design, photography and videography, 3D rendering and animation, and AR/VR that make the room, the plate and the place look as good as they feel.
UX/UI design, SEO & AI optimization, WordPress/React/JavaScript builds, private server hosting and AI-agent development. Fast, accessible, booking-ready.
GA4 and Tag Manager, custom dashboards, surveys and focus groups, and competitor and market analysis, so every decision is grounded in real numbers.
CPG development and launch, operational consulting, OTA management, PR strategy, and restaurant and hotel openings: the operator work other agencies hand off.
Restaurant marketing, in depth 06
Restaurant demand is hyper-local and decided in minutes: a "best tacos near me" search, three Google profiles, the last two reviews, the photos, the wait. We engineer for that moment of decision and the visits after it, covering the ordering, reservation and reputation plumbing most agencies never touch.
First-party online ordering, plus DoorDash, Uber Eats and Grubhub strategy and commission management, so you grow off-premise revenue without handing 30% of every ticket to the apps. The order-flow other agencies leave on the table.
Reservation and waitlist systems wired to OpenTable, Resy and Toast, QR digital menus, and a fast mobile site that takes the booking instead of bouncing it, with covers, dwell time and no-show data flowing back to you.
Food-forward photography, reels and short-form built around your menu, your team and your room, plus influencer and UGC programs, posted on a real cadence so the craving lands at mealtime, not whenever someone remembers.
Review monitoring and response across Google, Yelp, TripAdvisor and the delivery apps: turning a bad night into a recovered guest and a steady flow of answered five-stars into ranking, trust and walk-ins that compound.
Google Business Profiles, accurate menus and hours everywhere, the local map pack and "near me" visibility, paired with geofenced Meta and Google ads that reach hungry people nearby, at mealtime, measured to covers, not clicks.
Loyalty programs, email and SMS, birthday and win-back automations that lift repeat visits and average check, plus coordinated opening and relaunch launches across press, paid, social and influencers, run by people who've actually opened restaurants.
Digital menus & ordering
Reservations & covers
Crave-worthy food content
Food social that converts
Built by operators
Reviews fill these seats
The guest journey 07
Most restaurants and hospitality businesses spend heavily to win a guest once, then let the relationship go cold. We build the system that earns the return visit: customer-journey mapping, guest segmentation, lifecycle email and SMS, loyalty communication and re-engagement, so first-time diners become regulars, advocates and high-value relationships.
Repeat visits · order value · lifetime value
The experience behind it 08
We're building our restaurant and hospitality practice deliberately, on real experience rather than borrowed logos or invented client metrics. Here's exactly what stands behind it.
We've opened restaurants and run service, and work alongside breweries and food-and-beverage distribution partners. That gives us real fluency in menus, covers, margins and online-ordering economics, useful from a single concept to a multi-unit group.
Years at Expedia working with hotels across the Mountain and Pacific Northwest to lift rate, revenue and occupancy, plus tourism-board relationships and a Hospitality Business degree. That's the revenue-management thinking most marketers never touch.
Destination-adjacent and place-marketing work across travel and tourism authorities, regional airports, museums, festivals and county parks: the muscle that moves visitation and overnight demand for a region.
A note on attribution: restaurant and hospitality marketing is a focused, growing practice for us. We'd rather show you the real experience our team brings than invent a named-client case study or borrowed metric, so we lead with credentials and let our restaurant work speak for itself.
How we work 09
No templated playbooks. We start with how your business actually makes money (covers, orders, bookings), then build the system around it.
How guests discover, order, book, dine and return, and where the covers and revenue actually leak.
Brand, web, online ordering, paid media, CRM and analytics wired together into one engine, not disconnected channels.
Restaurant and hotel openings, OTA and delivery-app management and go-to-market, handled by people who've actually run service.
Dashboards on covers, orders, rate, bookings and lifetime value, so the work gets smarter every season.
Let's talk restaurants & hospitality 10
Tell us about your restaurant, property, concept or destination. Zoned Marketing will tell you honestly where the opportunity is and exactly how we'd build the system to capture it.
