Industries we serve 01

Restaurants are our specialty. Complex categories are our comfort zone.

Zoned Marketing leads with restaurants and food service: marketing built to fill tables, lift covers and bring guests back. We bring that same integrated system to the regulated, public-facing worlds our senior team has lived inside for years: government, higher education, public health and economic development.

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Why it matters 02

Generalists guess. We've already lived in your category.

The hard part of marketing a restaurant isn't the ad. It's everything around it. Thin margins where every dollar of ad spend has to pay back in covers. Online ordering and delivery apps that quietly eat into the check. Reviews and reputation that make or break a Friday night. The same is true in regulated, public-facing fields: procurement timelines, grant compliance, accessibility that's a legal requirement, and stakeholders who all need to see themselves in the work.

We don't learn that on your budget. Zoned Marketing's specialty is restaurants and food service, and our senior team has also run statewide public-health campaigns, university enrollment funnels, economic-development storytelling, and multimillion-dollar government media, so the system we build for you starts from fluency, not a discovery deck.

Meet the team behind the work →

Where we work 03

Restaurants are our specialty, backed by categories we know cold.

We lead with restaurants and food service, then bring the same integrated system to the regulated, public-facing categories our team has lived inside for years. Pick a practice to see how we approach it; each links to a deeper page with the strategy, the proof, and the people.

Featured practice · our specialty

Restaurants & food service

This is what Zoned Marketing does best: marketing that fills tables and drives covers. Online ordering and delivery-app strategy, reservations, craveable social content, review & reputation management, local SEO and paid ads tuned to a restaurant's real margins, built to lift covers, average check and repeat visits, not just impressions. We bring revenue thinking to food service, not just pretty campaigns.

Restaurants & Food Service → Hotels & Resorts → Tourism & Destinations →
Explore restaurant marketing →
A warm upscale restaurant dining room at golden hour, elegantly set tables glowing in candlelight Covers · check · repeat visits
A modern government civic building exterior with strong columns under dramatic dusk lightingRegulated & civic

Government & Public Sector

Behavior-change campaigns, grant compliance and regulated complexity: accessible by default, transparent on KPIs, and built to survive procurement and public scrutiny. Grounded in MEDC, county and city work our senior team has led.

Explore government →
A university library reading room at dusk with warm window lightEnrollment & growth

Higher Education

Enrollment and lead-generation marketing for universities and colleges, connecting the right prospective students to the right programs, then proving it with clean attribution. Built on a decade in mission-driven, higher-ed growth.

Explore higher ed →
A clean modern healthcare building exterior at dusk, calm and reassuringBehavior change

Public Health

Behavior-change communications that reach real people and move real outcomes: multilingual, culturally-competent, and measured. Our team led Missouri's MO Vax effort, which earned Gold and Silver at the 2025 Ragan PR Daily awards.

Explore public health →
An industrial manufacturing facility and city skyline at dusk, dramatic lightPlace & opportunity

Economic Development

Place and opportunity marketing that attracts talent, business and investment to a region and tells its story at scale. Our principals have led statewide opportunity campaigns generating hundreds of millions of impressions and tens of thousands of qualified leads.

Explore economic development →

Our specialty, in depth 04

How we approach restaurants & food service.

Most restaurant demand is hyper-local and decided in minutes: someone searches "best ramen near me," scans three Google profiles, reads the last two reviews, glances at the photos, and picks. We engineer for that moment of decision, then build the loop that turns a first visit into a Friday-night habit. Three moves, working as one system.

01

Get found

Own the local search and the map. An optimized Google Business Profile, accurate menus and hours everywhere, a fast mobile site, schema and a steady drumbeat of fresh reviews that pushes you up the local pack, so you win the search that's already happening.

Local SEO · GBP · Reviews · Mobile site Restaurant local SEO →
02

Get chosen

Win the decision. Crave-worthy photo and short-form video, social that lands at mealtime, reservations and online ordering one tap away, and reviews answered like a host who cares, so you're the obvious pick, not the maybe.

Social · Content · Reservations · Reputation Content & reputation →
03

Get them back

Turn a first visit into a habit. Email and SMS, loyalty and win-back offers, birthday automations and lifecycle nurture that lift repeat visits and average check: the highest-margin growth a restaurant can buy.

Loyalty · Email/SMS · CRM · Lifecycle Loyalty & CRM →
A modern restaurant website with appetizing food photography open on a laptop on a cafe table Get found
A beautifully plated gourmet restaurant dish photographed overhead on dark slate Get chosen
A sunlit specialty coffee shop interior with warm wooden tables, inviting return visits Get them back

We bring revenue thinking to food service, not just pretty campaigns. Measured in covers, average check and repeat visits, with paid media tuned to a restaurant's real margins. From neighborhood bistros and fast-casual to bars, food trucks and multi-location groups, we treat your restaurant like the local business it is and the brand it deserves to be.

Explore restaurant & F&B marketing →

And how we approach each of the others.

Same nine-discipline system, retuned for the rules of each world: what success means, who has to sign off, and how it gets measured.

Restaurants & food service (our specialty)

Local-intent and reputation first: win "near me," make people hungry, take the reservation, then turn the first visit into a regular. Measured in covers, check and repeat, not impressions.

Government & public sector

Behavior-change campaigns built to survive procurement and public scrutiny: accessible by default, documented for the grant report, and defensible in front of a board.

Higher education

Enrollment and lead-generation marketing that connects the right prospective students to the right programs, then proves the funnel with clean, honest attribution.

Public health

Multilingual, culturally-competent behavior-change communications designed around the action taken, reaching real communities and reporting against real outcomes.

Economic development

Place and opportunity marketing that attracts talent, business and investment to a region, segmented by audience and told at scale across paid, search and earned.

Hotels, resorts & tourism

The rest of hospitality, grounded in our team's hotel-revenue and tourism-board experience: heads in beds, occupancy and demand for the destinations people travel to.

The receipts 05

Category fluency you can measure.

A note on attribution: these are engagements our founders and senior team have led, several executed during prior agency tenures. We present them as credentials, the experience you'd be hiring, not as Zoned-the-company client logos.

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impressions on a statewide public-health campaign (MO Vax)
0
economic-development leads delivered in a single fiscal year (MEDC)
0
lower cost-per-lead, YoY, on a financial-certification program (CFP Board)
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in annual media our principals have led across regulated categories
Read the case studies →

How we engage 06

One system, tuned to the rules of your world.

Whatever the category, the same nine disciplines work together: web, SEO, paid media, data, CRM, creative, research, brand and PR. What changes is how we tune them: the compliance, the audiences, the way success is measured.

Accessible by default

WCAG 2.1 AA from the first wireframe, because in public-sector and higher-ed work, accessibility is a requirement, not a feature.

Built for procurement

We've lived the RFP, the grant report and the public records request. The work is documented, defensible and easy to hand to a board.

Behavior change, measured

For public health and civic work, success isn't a click — it's an action taken. We design for the outcome and report against it honestly.

Multilingual & culturally fluent

Outreach that reaches every community it's meant to, multilingual and culturally-competent, not translated as an afterthought.

Revenue thinking

For restaurants, food service and growth-stage brands, we bring covers, average check, occupancy and pipeline logic: marketing that ties to the P&L.

Transparent on KPIs

GA4, dashboards and clean attribution from day one. You always know what's working, what isn't, and what we'd change.

See the full system →

Let's talk 07

Don't see your category? Tell us anyway.

The throughline across everything we do is complex, high-stakes, multi-stakeholder marketing. If that's your world, we'll tell you honestly whether we're the right partner, and if we are, exactly how we'd approach it.

Start a project → See the work →